Social Networks are coming to the Enterprise!

I am happy to write that Queplix just announced our social Blades for Facebook, Linked In and Google Contacts: Read more. What we are trying to do here is to bridge the social network information with the enterprise data stores. When we started working on that we had a lot of skepticism internally about the potential use case for  the social information within the enterprise. Having worked within large corporate structures and implemented hundreds of large scale secure Enterprise information systems - I had my own doubts. It all changed in a heartbeat when we got our justification from our potential customer. One of the leading US banks approached Queplix and requested.. social blades. Yes.. THE large F-500 BANK!! I guess the time for this is now and forward looking companies are starting to recognize the value of the information contained in social ranking, chatter and people's opinions spread out across the social universe but still very much inter-connected. Enterprises are becoming increasingly sensitive to their public image, the perceptions of them by their customers and employees. The delicate point of balance here of course is privacy. One thing is to share your personal information and what you had for breakfast this morning with the members of your family and your friends; it completely changes when you know someone at your company will look at it. So the lines must be drawn around what can be seen, shared and used by the enterprises by getting access to the social networks information. While this work is still in progress and we are threading very carefully here. In reality - we always rely on the specific social network privacy laws and enforce them within our Blades. You, as the information owner have to specifically approve the Queplix application "Blade" to be connected to you and further you can see what exactly is being shared and how.  I think the biggest value right now for the enterprise is to monitor their own social images within social networks, and not look at people. There is a lot of information out there about the company itself and its products, this is where we focus first when connecting the enterprise with the social information. And this is what Queplix social blades are all about.